We are Matilda Agency – founded in 2016 with the goal of bringing carefully selected labels with genuine stories into the German retail market. Our focus is on sustainability, authenticity, and a respectful approach to people and nature. We create connections between fashion, culture, and responsible action – for brands that want to be more than just a product.
Behind the agency is Alex: born in Poland, raised in the Ruhrpott, and shaped from an early age by a passion for fashion, design, and culture. With a school focus on graphic design and art, she gained experience in the fashion industry, in cultural projects, and as an assistant to the management of a sustainable concept store – and from that foundation, she founded Matilda Agency in 2016. Later came her own store, which stood for sustainable concepts and cultural diversity.
What drives us is the conviction that true sustainability doesn't stop at materials and supply chains. It starts with people. Those who treat the earth responsibly cannot look away when people are treated unjustly. For us, the two are inseparable – protecting our natural resources and standing up for equal dignity, equal rights, and equal opportunities for everyone, regardless of origin, skin color, or background. We stand clearly against racism and every form of exclusion – not as an add-on, but as a foundation. With this understanding, we choose our partners, conduct our conversations, and shape our work every day.
